OUTLAWS & GENTS

Brand Identity, Packaging Design

Identity and branding for a Texas born, USA made grooming line for men.

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Brand Identity & Illustrations
Packaging Design
Art Direction & Styling

 
 

Evolve Outlaws & Gents brand identity and packaging designs beyond “just a logo”. Client wanted an edgy, masculine brand that would appeal to the hygiene conscious man.


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The branding is inspired by the 1960’s subculture of American motorcyclists, a time when skull tattoos & unapologetic masculinity was on the rise.
 
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We went through several iterations during the design process to ensure the color and illustration choices were indicative of the product & the unique scent profiles.
 


 
 
 
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1OZ


AMBER & GREEN GLASS
TINCTURE BOTTLES

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4OZ
AMBER & GREEN

GLASS
JARS

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2OZ
AMBER & GREEN

GLASS
JARS

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CUSTOM LABELS